What is the key advertising requirement of the Fair Housing Act?

• A. Only advertise properties on certain channels
• B. Allow only certain property types to be marketed
• C. Include price discounts in every ad
• D. Prohibit discrimination by property type, price, or channel; marketing materials must be non-discriminatory and inclusive

Answer: (D)

Advertising for housing must be non-discriminatory and inclusive. The Fair Housing Act bars any advertising that indicates a preference or restriction based on protected characteristics such as race, color, religion, sex, national origin, familial status, or disability. This means the wording and imagery in ads should welcome all qualified buyers or renters, and there should be no language or visuals that steer people away or exclude particular groups, regardless of the channel or medium used. The goal is equal access to housing opportunities across all advertising platforms, so commitments to inclusivity and neutrality are essential. Disallowed practices include signaling that certain property types, prices, or channels favor or exclude specific groups in any discriminatory way.