When marketing to the GI generation, you should use at least what font size on your marketing materials?

• A. 10 point
• B. 12 point
• C. 14 point
• D. 16 point

Answer: (B)

To reach older audiences effectively, readability and legibility are the key priorities. As people age, small text becomes harder to read, which can make your message require extra effort and reduce engagement. For materials aimed at the GI generation, using a font size that is comfortable to read is essential, and the minimum you should rely on is a twelve-point size. Smaller text—like ten points—tends to strain the eyes and can cause readers to lose focus on the message. Larger sizes, such as fourteen or sixteen points, definitely improve readability and can be great for headings or highlights, but the baseline you should guarantee for body text is twelve points to ensure the content is accessible without sacrificing layout. Pairing this with high contrast and clear typefaces further boosts readability.