Which of the following is not a method for selecting a farm area that is discussed in the text?

• A. Attend more open houses every weekend.
• B. Research the average list and sales prices for an area.
• C. Find out where your fellow agents are farming.
• D. Choose an area near your office.

Answer: (A)

The main idea here is how to pick a neighborhood to focus your farming efforts, using data, competition, and practicality rather than sheer activity level. You want to forecast potential listing opportunities and your ability to stay consistent in that area.

Researching the average list and sales prices helps you see where turnover is steady, where values are rising, and which neighborhoods have potential demand. Knowing where fellow agents are farming shows you where competition exists and where there might be gaps or opportunities to differentiate yourself. Choosing an area near your office improves your efficiency: shorter, predictable travel time, more consistent prospecting, and better visibility in the community.

Attending more open houses every weekend isn’t a criterion for selecting a farm area. It’s an activity you might do once you’ve chosen a farm to understand the market, not a factor that guides which farm to choose.