Which statement best reflects compliance with the Fair Housing Act in advertising?

• A. Marketing materials must be non-discriminatory and inclusive
• B. Marketing discrimination based on price is allowed
• C. Only property type discrimination is restricted
• D. Marketing can exclude certain channels to avoid restrictions

Answer: (A)

Advertising for housing must be non-discriminatory and inclusive. This means the language and imagery in any marketing material should not show a preference for or against people based on protected characteristics, and should invite all qualified buyers or renters to consider the property. The Fair Housing Act protects groups such as race, color, religion, sex, national origin, familial status, and disability, so compliant ads avoid wording that could signal exclusion. Using inclusive phrasing—like “Equal Housing Opportunity” and statements that all are welcome—helps ensure the ad complies with the law. Discriminating by price or excluding certain marketing channels to dodge restrictions would not align with fair housing principles. Therefore, marketing materials must be non-discriminatory and inclusive.